Michelle Alexander, author of ‘Jennifer eberhardt is one of the great thinkers and one of the great voices of our time.’ carol dweck, author of mind-set ‘ground-breaking Bryan Stevenson, author of just mercy from one of the world’s leading experts on unconscious racial bias comes a landmark examination of one of the central controversies and culturally powerful issues of our time. biased, pioneering social psychologist Professor Jennifer eberhardt explains how.

This book is an examination of implicit bias what it is, where it comes from, how it affects us and how we can address it. Implicit bias is not a new way of calling someone a racist. In fact, you don't have to be a racist at all to be influenced by it. Implicit bias is a kind of distorting lens that's a product of both the architecture of our brain and and disparities in our society.

We might think that we treat all people equally, but we don’t. Every day, unconscious biases affect our visual perception, attention, memory and behaviour in ways that are subtle and very difficult to recognise without in-depth scientific studies.

Unconscious biases can be small and insignificant, but they affect every sector of society, leading to enormous disparities, from the classroom to the courtroom to the boardroom.

But unconscious bias is not a sin to be cured, but a universal human condition, and one that can be overcome.

In Biased, pioneering social psychologist Professor Jennifer Eberhardt explains how.