Microeconomics is the branch of economics that analyzes the market behaviour of individual consumers and firms in an attempt to understand the decision-making process of firms and households. It is concerned with the interaction between individual buyers and sellers and the factors that influence the choices made by buyers and sellers. In particular, microeconomics focuses on patterns of supply and demand and the determination of price and output in individual markets.

The book has been designed as per the syllabi of Karnatak University, Dharwad and Rani Chennamma University, Belgaum, for BA First and Second Semesters in the subject of economics. The subject matter has been divided into ten chapters. The first chapter covers the meaning, definitions and scope of economics and approaches to economics like microeconomics and macroeconomics and static and dynamic economics. The second chapter covers utility analysis in detail, including the laws of consumption. The third chapter deals with consumer behaviour, demand analysis and elasticity of demand. The fourth chapter throws light on the concept of supply, the law of supply and elasticity of supply. The fifth chapter explains in detail, the indifference curve analysis. The sixth chapter covers the production, cost and revenue analysis. The seventh chapter describes perfect competition, monopoly and price discrimination. The eighth chapter deals with the monopolistic competitive market. The ninth chapter throws light on the theory of distribution, marginal productivity theory, rent, wages and their theories. The tenth chapter explains in detail, interest, profit and their respective theories.

A new approach has been used to make the learning of economics easy. It is a student-friendly and teacher-friendly book. Model questions have been given at the end of each chapter to help the students. Since the topics of microeconomics are the same everywhere, the book will not only cater to the needs of students of Karnatak University and Rani Chennamma University, but will also prove useful for the students and teachers of economics of other universities.