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Advertising and promotion /

Belch, George E.

Advertising and promotion / George E. Belch - 5th - India Tata McGraw-Hill 2001 - 795 p.

ISBN: 007047382X

Subjects--Topical Terms:
ﾠ
Communication in marketingﾠ
Sales promotionﾠ
Advertisingﾠ

Dewey Class. No.: 659.1 BEL-G

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