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Contagious : why things catch on /

Berger, Jonah

Contagious : why things catch on / Jonah Berger - India Simon and Schuster 2013 - 244 p.

ISBN: 9781471111693

Subjects--Topical Terms:
Viral marketing
Word-of-mouth advertising.ﾠ
New products.ﾠ
Consumer behavior.ﾠ

Dewey Class. No.: 658.8342 BER-J

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