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Creating new markets in the digital economy : value and worth /

NG, Irene C.L.

Creating new markets in the digital economy : value and worth / Irene C. L. NG - India Cambridge University Press 2014 - 238 p.

ISBN: 9781107461703

Subjects--Topical Terms:
Information technology--Economic aspects
Valueﾠ
Technological innovations--Economic aspectsﾠ
New Productsﾠ
Marketing Researchﾠ

Dewey Class. No.: 658.872 NGI-R

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