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Brand hijack : marketing without marketing /

Wipperfurth, Alex.

Brand hijack : marketing without marketing / Alex Wipperfurth - New York Portfolio 2005 - 280 p.

ISBN: 9780670058563

Subjects--Topical Terms:
Brand loyalty.
Brand choice. ﾠ
Consumer behavior. ﾠ
Branding (Marketing) ﾠ

Dewey Class. No.: 658.827 WIP-A

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