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War in the board room : why left-brain management and right-brain marketing don't see eye-to-eye- and what to do about it /

Ries, Al

War in the board room : why left-brain management and right-brain marketing don't see eye-to-eye- and what to do about it / Al Ries & Laura Ries - New York Collins Business 2009 - 272

ISBN: 9780062371454

Subjects--Topical Terms:
Success in business.
Organizational effectiveness.ﾠ
Left and right (Psychology).ﾠ
Management-Psychological aspects.ﾠ
Marketing-Psychological aspects.ﾠ

Dewey Class. No.: 658 RIE-A

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