Strategic brand management :
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob - 4th. - India Pearson India Education Services 2015 - 586 p.
For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.
9789332542204
Brand name products--Management
Brand name products
Product Management
Europe
658.827 KEL-K
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob - 4th. - India Pearson India Education Services 2015 - 586 p.
For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.
9789332542204
Brand name products--Management
Brand name products
Product Management
Europe
658.827 KEL-K