Selling yoga : from counterculture to pop culture /
Jain, Andrea R.
Selling yoga : from counterculture to pop culture / Andrea R. Jain - New York Oxford University Press 2015 - 240 p.
Selling Yoga
Includes bibliographical references and index.
9780199390243 (pbk. : alk. paper) 9780199390236 (cloth : alk. paper)
2014017038
Yoga--Economic aspects.
Popular culture.
BL1238.52 / .J35 2015
181.45 JAI-A
Selling yoga : from counterculture to pop culture / Andrea R. Jain - New York Oxford University Press 2015 - 240 p.
Selling Yoga
Includes bibliographical references and index.
9780199390243 (pbk. : alk. paper) 9780199390236 (cloth : alk. paper)
2014017038
Yoga--Economic aspects.
Popular culture.
BL1238.52 / .J35 2015
181.45 JAI-A