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Strategic brand management for B2B markets :

Sarin, Sharad,

Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. - 2nd edition. - India Sage Publications 2016 - 301 p.

Includes bibliographical references and index.

ISBN: 9789351505518 (pbk. : alk. paper)

LCCN: 2015036235

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management.
Product management.
Branding (Marketing)--India.
Brand name products--Management--India.
Product management--India.
Industrial marketing.

LC Class. No.: HF5415.1255 / .S37 2016

Dewey Class. No.: 658.827 SAR-S

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