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Marketing research :

Wrenn, Bruce

Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon - 2nd - New York Best Business Books 2007 - 464 p. With CD-Rom.

Includes bibliographical references (p. 451-455) and index.

Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.

ISBN: 0789027453 (hard : alk. paper) 9780789027450 (hard : alk. paper) 0789027461 (soft : alk. paper) 9780789027467 (soft : alk. paper) 9780789027450 9780789027467

LCCN: 2005037134

Subjects--Topical Terms:
Marketing research.
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .W74 2007

Dewey Class. No.: 658.83 WRE-B

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