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Global marketing :

Alon, Ilan

Global marketing : contemporary theory, practice, and cases / Ilan Alon...[et.al.,] - 2nd ed., - New York Routledge 2017 - 697 p.

ISBN: 9780815367703

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 ALO-I

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