Co-create:
Nour, David
Co-create: how your business will profit from innovative and strategic collaboration / David Nour - New York St.Martin's Press 2017 - 286 p.
The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.
9781250103024
Strategic alliance (Business)
Customer relations
New Products
Diffusion of innovations
658.046 NOU-D
Co-create: how your business will profit from innovative and strategic collaboration / David Nour - New York St.Martin's Press 2017 - 286 p.
The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.
9781250103024
Strategic alliance (Business)
Customer relations
New Products
Diffusion of innovations
658.046 NOU-D