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Predictably irrational : the hidden forces that shape our decisions /

Ariely, Dan.

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - India Harper 2008 - 280 p.

ISBN: 9780007368549

Subjects--Topical Terms:
Consumers.
Economics --Psychological aspects. ﾠ
Reasoning. ﾠ
Thought and thinking. ﾠ
Decision making. ﾠ
Consumer behavior. ﾠ
Economics --Psychological aspects. ﾠ
Decision making. ﾠ

Dewey Class. No.: 153.83 ARI-D

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