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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack - 3rd ed. - India Pearson Education 2007 - 537 p.

ISBN: 9788131709962

Subjects--Topical Terms:
Communication in marketing
Advertisingﾠ

Dewey Class. No.: 659.1CLO-K

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