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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance /

Batterley, Richard

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley - India Tata Mc-Graw Hill 2004 - 206 p.

ISBN: 9780070585256

Subjects--Topical Terms:
Customer relations
Relationshipmarketingﾠ

Dewey Class. No.: 658.812 BAT-R

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