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Marketing research : within a changing information environment /

Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush and David J. Ortinau - 3rd ed. - India Tata McGraw-Hill 2006 - 700 p.

ISBN: 9780070634794

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 HAI-J

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