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Service marketing : concepts and practices /

Kapoor, Ramneek.

Service marketing : concepts and practices / Ramneek Kapoor, Justin Paul and Biplab Halder - India Tata McGraw-Hill 2011 - 432 p.

ISBN: 9780070700697

Subjects--Topical Terms:
Marketing management
Services marketingﾠ

Dewey Class. No.: 658.8 KAP-R

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