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Marketing ROI : the path to campaign, customer, and corporate profitability /

Lenskold, James D.

Marketing ROI : the path to campaign, customer, and corporate profitability / James D. Lenskold - India Tata McGraw Hill 2004 - 268 p.

ISBN: 9780070594180

Subjects--Topical Terms:
Profit
Rate of returnﾠ
Capital investments-Evaluationﾠ

Dewey Class. No.: 658.1554 LEN-J

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