Principles of marketing /
Kamarulzaman, Yusniza
Principles of marketing / Yusniza Kamarulzaman and Nor Khalidah Abu - 2nd ed., - New York Oxford University Press 2013 - 297 p. - Oxford Revision .
This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
9789676590510
Marketing
Marketing - Management
658.8 KAM-Y
Principles of marketing / Yusniza Kamarulzaman and Nor Khalidah Abu - 2nd ed., - New York Oxford University Press 2013 - 297 p. - Oxford Revision .
This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
9789676590510
Marketing
Marketing - Management
658.8 KAM-Y