Lean customer engagement /
Shil Niyogi
Lean customer engagement / Shil Niyogi - Inida Sage Publications 2016 - 179 p.
Welcome to the Age of the Customer!
The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.
9789385985188
Customer relations
New Products
Sales
Marketing
658.812 NIY-S
Lean customer engagement / Shil Niyogi - Inida Sage Publications 2016 - 179 p.
Welcome to the Age of the Customer!
The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.
9789385985188
Customer relations
New Products
Sales
Marketing
658.812 NIY-S