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Marketing analytics : data-driven techniques with microsoft excel /

Winston, Wayne L.

Marketing analytics : data-driven techniques with microsoft excel / Wayne L. Winston - India Wiley 2014 - 690p.

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results.

ISBN: 9788126548620

Subjects--Topical Terms:
Marketing research--Data processing
Microsoft Excel (Computer file)
Electronic spreadsheets

Dewey Class. No.: 658.80072 WIN-W

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