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Neuromarketing for dummies /

Genco, Stephen J.

Neuromarketing for dummies / Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl - India Wiley 2013 - 392 p.

ISBN: 9788126544387

Subjects--Topical Terms:
Consumer behavior
Marketing--Psychological aspectsﾠ
Neuromarketingﾠ

Dewey Class. No.: 658.8342 GEN-S

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