Consumer behavior /

Shiffman, Leon G.

Consumer behavior / Leon G. Shiffman and Leslie Lazar Kanuk - 6th ed. - India Prentice-Hall of India 1999 - 672 p.

9788120312883


Motivation research (Marketing)
Diffusion of innovationsᅠ
Consumersᅠ

658.83 SCH-L
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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