The making of star India /
Kohli, Vanita
The making of star India / Vanita Kohli - India Penguin Random House 2019 - 214 p.
When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair, and the Murdochs, who loom large over every scene.
9780670090792
Mass media
Mass media--Management
Australia
Murdoch, Rupert, 1931-
Businesspeople
070.5092 KOH-V
The making of star India / Vanita Kohli - India Penguin Random House 2019 - 214 p.
When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair, and the Murdochs, who loom large over every scene.
9780670090792
Mass media
Mass media--Management
Australia
Murdoch, Rupert, 1931-
Businesspeople
070.5092 KOH-V