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Four pillars of profit driven marketing : how to maximize creativity, accountability, and roi /

Moeller, Leslie H

Four pillars of profit driven marketing : how to maximize creativity, accountability, and roi / Leslie H. Moeller and Edward C. Landry - India Tata Mc-Graw-Hill 2009 - 232 p.

ISBN: 9780070147010

Subjects--Topical Terms:
Rate of return
Communication in marketingﾠ
Marketing-Managementﾠ

Dewey Class. No.: 658.8 MOE-L

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