Serious creativity /
De Bono, Edward
Serious creativity / Edward de Bono - London Penguin Random House 2015 - 472p.
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
9780091939700
Creative thinking
Lateral thinking
Creative ability in business
Thought and thinking
Problem solving
Critical thinking
153.35 DEB-E
Serious creativity / Edward de Bono - London Penguin Random House 2015 - 472p.
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
9780091939700
Creative thinking
Lateral thinking
Creative ability in business
Thought and thinking
Problem solving
Critical thinking
153.35 DEB-E