Art of innovation : lessons in creativity from IDEO, America's leading design firm /
Kelley, Tom
Art of innovation : lessons in creativity from IDEO, America's leading design firm / Tom Kelley and Jonathan Littman - London Profile Books 2016 - 307 p.
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service –Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focused, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
9781781256145
Creative ability in business
Technological innovations
IDEO (Firm)
658.4063 KEL-T
Art of innovation : lessons in creativity from IDEO, America's leading design firm / Tom Kelley and Jonathan Littman - London Profile Books 2016 - 307 p.
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service –Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focused, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
9781781256145
Creative ability in business
Technological innovations
IDEO (Firm)
658.4063 KEL-T