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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash - 7 - India Pearson 2019 - 951 p.

ISBN: 9789353433291

Subjects--Topical Terms:
Marketing research -- Methodology
Marketing research
Market surveys

Dewey Class. No.: 658.83 MAL-N

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