Introduction to behavioral economics : noneconomic factors that shape economic decisions /
Just, David R.
Introduction to behavioral economics : noneconomic factors that shape economic decisions / David R. Just - New Jersey Wiley 2014 - 505 p.
This book represents a first. No one has ever tried to write such an undergrad book. This book will really, more than any other we have now, "put us on the econ map". The author is young, articulate, and hard working; he is a graceful writer. He has a distinct advantage in where he teaches, since he shows how businesses can take advantages of consumer non rational behavior to sell their products. This will be an attractive feature of the text. Also, the author is creating software programs so instructor's can run a lab of experiments, where students can be manipulated into doing some very dumb things or irrational things.
9780470596227
Economics Psychological aspects
Human behavior Economic aspects
330.019 JUS-D
Introduction to behavioral economics : noneconomic factors that shape economic decisions / David R. Just - New Jersey Wiley 2014 - 505 p.
This book represents a first. No one has ever tried to write such an undergrad book. This book will really, more than any other we have now, "put us on the econ map". The author is young, articulate, and hard working; he is a graceful writer. He has a distinct advantage in where he teaches, since he shows how businesses can take advantages of consumer non rational behavior to sell their products. This will be an attractive feature of the text. Also, the author is creating software programs so instructor's can run a lab of experiments, where students can be manipulated into doing some very dumb things or irrational things.
9780470596227
Economics Psychological aspects
Human behavior Economic aspects
330.019 JUS-D