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Marketing management : text and cases

Lal, Rajiv

Marketing management : text and cases Rajiv Lal, John A. Quelch and V. Kasturi Rangam - India Tata McGraw Hill 2005 - 812 p.

ISBN: 9780070603950

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 LAL-R

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