Business marketing : connecting strategy, relationships, and learning /

Dwyer, Robert F.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - India Tata McGraw Hill 2006 - 684 p.

9780070220911


Industrial marketing --Management --Case studies
Industrial marketing --Managementᅠ

658.8 ROB-F
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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