Handbook of strategic public relations and integrated communications (Record no. 13179)
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000 -LEADER | |
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fixed length control field | 00902pam a2200301a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150502b2012 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259027635 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | BITS Pilani Hyderabad |
Original cataloging agency | BITS Pilani Hyderabad |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.45 CAY-C |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Caywood, Clarke L. ,ed. |
245 ## - TITLE STATEMENT | |
Title | Handbook of strategic public relations and integrated communications |
Remainder of title | |
Statement of responsibility, etc. | ed. by Clarke L. Caywood |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | India |
Name of publisher, distributor, etc. | Tata McGraw-Hill |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 904 |
500 ## - GENERAL NOTE | |
General note | |
500 ## - GENERAL NOTE | |
General note | |
520 ## - SUMMARY, ETC. | |
Summary, etc. | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ᅠ |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ᅠPublic relationsᅠ |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ᅠCommunication in marketingᅠ |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in managementᅠ |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | 658.45 CAY-C |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | |
909 ## - | |
-- | Communication in managementᅠ;ᅠCommunication in marketingᅠ;ᅠPublic relationsᅠ;ᅠ |
910 ## - USER-OPTION DATA (OCLC) | |
User-option data | |
920 ## - | |
-- | 9781259027635 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 02/05/2015 | 658.45 CAY-C | 18196 | 13/07/2024 | 02/05/2015 | Books |