Strategic marketing problems : case and comments (Record no. 1813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947pam a2200301a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150502b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131755310 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BITS Pilani Hyderabad |
| Original cataloging agency | BITS Pilani Hyderabad |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KER-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing problems : case and comments |
| Remainder of title | |
| Statement of responsibility, etc. | Roger A. Kerin and Robert A. Peterson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 708 |
| 500 ## - GENERAL NOTE | |
| General note | |
| 500 ## - GENERAL NOTE | |
| General note | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ﾠ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ﾠMarketing --Management --Case studiesﾠ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing --Decision making --Case studiesﾠ |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A., jt. auth. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 658.802 KER-R |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | Peterson, Robert A., jt. auth. |
| 909 ## - | |
| -- | Marketing --Decision making --Case studiesﾠ;ﾠMarketing --Management --Case studiesﾠ;ﾠ |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | |
| 920 ## - | |
| -- | 9788131755310 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 02/05/2015 | 1 | 658.802 KER-R | 17354 | 13/07/2024 | 06/04/2017 | 02/05/2015 | Books |