Private label strategy : how to meet the store brand challenge (Record no. 18298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00806pam a2200277a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150502b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422101674 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BITS Pilani Hyderabad |
| Original cataloging agency | BITS Pilani Hyderabad |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KUM-N |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| 245 ## - TITLE STATEMENT | |
| Title | Private label strategy : how to meet the store brand challenge |
| Remainder of title | |
| Statement of responsibility, etc. | Nirmalya Kumar and Jan-Benedict E. M. Steenkamp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | HBS Press |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270p. |
| 500 ## - GENERAL NOTE | |
| General note | |
| 500 ## - GENERAL NOTE | |
| General note | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steenkamp, Jan-Benedict E. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 658.827 KUM-N |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | Steenkamp, Jan-Benedict E. |
| 909 ## - | |
| -- | Brand name products - Marketing |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | |
| 920 ## - | |
| -- | 9781422101674 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 02/05/2015 | 658.827 KUM-N | 16775 | 13/07/2024 | 02/05/2015 | Books |