B2B digital marketing : (Record no. 27391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01450nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170828b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332540316 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8720 MIL-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miller, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | B2B digital marketing : |
| Remainder of title | using the web to market directly to businesses / |
| Statement of responsibility, etc. | Micheal Miller |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 339.00 |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 469.00 |
| 500 ## - GENERAL NOTE | |
| General note | The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing. As such, B2B marketers are increasingly seeking advice on how to use digital media to market their products and services to other businesses. While there are numerous seminars and conferences devoted to the topic of B2B digital marketing, there are few books that directly address the topic. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Long Overdue | Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 28/08/2017 | 469.00 | 6 | 3 | 658.8720 MIL-M | 32445 | 16/03/2020 | 16/03/2020 | 28/08/2017 | Books | Richa Sunil Tiwari (F20160682H) Not returned the book to the library |