UnMarketing : (Record no. 30487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180403b2017 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126568079 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 STR-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Scott |
| 245 ## - TITLE STATEMENT | |
| Title | UnMarketing : |
| Remainder of title | everything has changed and nothing is different / |
| Statement of responsibility, etc. | Scott Stratten and Alison Stratten |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 399.00. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Viral marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Alison |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 03/04/2018 | 399.00 | 1 | 658.802 STR-S | 35267 | 13/07/2024 | 09/12/2018 | 03/04/2018 | Books |