Political communication and mobilisation : (Record no. 31096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180508b2018 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781108416139 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.73 NEY-T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neyazi, Taberez Ahmed |
| 245 ## - TITLE STATEMENT | |
| Title | Political communication and mobilisation : |
| Remainder of title | the Hindi media in India / |
| Statement of responsibility, etc. | Taberez Ahmed Neyazi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cambirdge |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 234 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 695.00 |
| 500 ## - GENERAL NOTE | |
| General note | This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than 40 percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, one another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in politics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media--Political aspects |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 320 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 08/05/2018 | 695.00 | 324.73 NEY-T | 35996 | 13/07/2024 | 08/05/2018 | Books |