PROMO : integrated marketing communications / (Record no. 39119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190304b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528105 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.60688 O'GU-T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | PROMO : integrated marketing communications / |
| Statement of responsibility, etc. | Thomas C. O'Guinn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 497 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 850.00 |
| 500 ## - GENERAL NOTE | |
| General note | Overview:4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.PROMO, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and emphasizes on the strategies and campaigns that organizations undertake to grow their brands. The topics cover fact-based updated information pertaining to global and Indian markets to familiarize readers with the real-world scenarios. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.Features:• Systematic and methodical manner of coverage of topics• Visually-appealing presentation• Inclusion of real-life data/information on the current trends and developments that are taking place in the advertising world• Case studies at the end of the book• New communication tools and strategies used by modern-day marketers are highlighted as box items in the chapters, to provoke the thought process of the reader in formulating the appropriate marketing strategies• Chapter “Review” pages at the end of each chapter• Rich pedagogical features, such as o page-side definitions of important termso learning outcomes• Course Mate includes Interactive eBook, Flashcards, Interactive Quiz and more. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Graphic arts--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Graphic arts--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in design |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 740 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 04/03/2019 | 741.60688 O'GU-T | 37482 | 13/07/2024 | 04/03/2019 | Books |