Strategic social marketing / (Record no. 40147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02023nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190621b2015 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446248621 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 FRE-J |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | French, Jeff |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic social marketing / |
| Statement of responsibility, etc. | Jeff French and Ross Gordon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 429 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 37.99 |
| 500 ## - GENERAL NOTE | |
| General note | This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.<br/><br/>'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ <br/>Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK<br/><br/>Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world.<br/><br/>Set into a clear structure it:<br/><br/>Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good<br/>Moves on to the nature and application of social marketing, rethinking traditional concepts such as<br/> ‘value’ and ‘exchange’ in the social context<br/>Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours.<br/>Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 21/06/2019 | 37.99 | 658.8 FRE-J | 38550 | 13/07/2024 | 21/06/2019 | Books |