Mann ki baat : (Record no. 54024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02258nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191022b2019 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353333577 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 361.2409 FOU-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BlueKraft Digital Foundation |
| 245 ## - TITLE STATEMENT | |
| Title | Mann ki baat : |
| Remainder of title | a social revolution on radio / |
| Statement of responsibility, etc. | BlueKraft Digital Foundation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Rupa Publications |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 760 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 450.00. |
| 500 ## - GENERAL NOTE | |
| General note | ‘Mann ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has developed into a tour de force in itself. The programme that began on Vijaya dashami in 2014 (3rd October) has gone on for more than fifty episodes and counting! Given its stupendous success, there has been considerable curiosity about the origins of ‘Mann ki Baat’, the idea behind it and the mind of the man behind the inspiring voice that has been reaching millions every month. In times when visual content dominates communication, ‘Mann ki Baat’ has become one of the most popular programmes in the history of radio, not just in India but also worldwide. How did this happen? What are the behind-the-scenes stories that made this happen? This book answers these questions and more. This book displays the common thread of positivity and optimism that prime Minister Modi has woven through his ‘Mann ki Baat’ and how this thread has been picked up by common Indians and turned into a mass movement. This is a rare and exclusive opportunity for readers to discover the unknown facets of the Prime Minister thinking and beliefs related to ‘Mann ki Baat’, revealed by him to the authors of the book. The insights that emerge from the transcripts of the radio address are the most important contribution of this book. The interesting anecdotes shared by the members of the Prime Minister core team and people from all India radio and MyGov quench people’s curiosity about the minute but interesting details of how the idea of a radio programme came up, how the name and frequency were decided and how the format was chalked out, among other things. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social policy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Community radio |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Politics and government |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Modī, Narendra, 1950- |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 360 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 22/10/2019 | 450.00 | 361.2409 FOU-B | 39772 | 13/07/2024 | 22/10/2019 | Books |