Iconic innovations : 75 business tales to help you find the next big thing / (Record no. 65002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01220nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200601b2019 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789388423700 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.40 LUR-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lury, Giles |
| 245 ## - TITLE STATEMENT | |
| Title | Iconic innovations : 75 business tales to help you find the next big thing / |
| Statement of responsibility, etc. | Giles Lury |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Jaico |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 247 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 350.00 |
| 500 ## - GENERAL NOTE | |
| General note | The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands.<br/><br/>With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Spanx and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything—from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance, and provides original tips and techniques to help you in your search for the next big thing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Tales |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 01/06/2020 | 658.40 LUR-G | 40561 | 13/07/2024 | 01/06/2020 | Books |