Biography of a failed venture : (Record no. 79011)

MARC details
000 -LEADER
fixed length control field 02020nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220418b2021 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354229299
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.160954 DES-P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Desai, Prashant
245 ## - TITLE STATEMENT
Title Biography of a failed venture :
Remainder of title decoding success secrets from the black box of a dead start-up /
Statement of responsibility, etc. Prashant Desai
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Harper Collins Publishers
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 241p.
365 ## - TRADE PRICE
Price type code INR
Price amount 399.00
500 ## - GENERAL NOTE
General note THE STORY OF A TRULY INDIAN SPORTS BRAND THAT COULD GO PLACES BUT FAILEDPrashant Desai was seven when he lost his father. Growing up in poverty, his single-minded focus was to become wealthy and successful. Ranking fourth on the all-India Cost and Works Accountants exam at the age of twenty-one, joining the corporate world and working with leaders such as Rakesh Jhunjhunwala, Kishore Biyani and Jignesh Shah was a dream run that Prashant enjoyed, one that very few could even imagine and achieve. in April 2017, Prashant Desai founded a venture to build the first truly Indian sports brand - D: FY. In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. They opened seventeen stores in seven cities, riding on great aspirations and confidence. The business lost Rs 30 crore in thirty months, virtually wiping out all that Prashant had earned for nearly thirty years. The venture failed not because Prashant did not possess the necessary vision, determination and courage; it failed because the number of things Prashant did wrong exceeded the number of things he did right. One could weep over the fuselage or decode the black box. So, when Prashant decided to decode it, new possibilities emerged, revealing a treasure trove of success secrets. The Biography of a Failed Venture provides a brutally honest account of why D: FY failed and how entrepreneurs can avoid these pitfalls to make their business ventures successful.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business failures
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Businessmen
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Dewey Decimal Classification     650 BITS Pilani Hyderabad BITS Pilani Hyderabad General Stack (For lending) 18/04/2022 399.00 1 658.160954 DES-P 45059 13/07/2024 06/08/2022 18/04/2022 Books
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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