Brand wars : (Record no. 79826)

MARC details
000 -LEADER
fixed length control field 01384nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220729b2021 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354790669
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GUP-R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupte, Rajiv
245 ## - TITLE STATEMENT
Title Brand wars :
Remainder of title combat strategies for Indian brands /
Statement of responsibility, etc. Rajiv Gupte and Anand Limaye
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Sage Publications
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 262 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 550.00.
500 ## - GENERAL NOTE
General note Market disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Koha item type
  Dewey Decimal Classification     650 BITS Pilani Hyderabad General Stack (For lending) 29/07/2022 3 2 658.827 GUP-R 45867 19/10/2024 01/09/2024 Books
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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