MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01901nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231010b2021 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367195007 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.231 LIP-J |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lipschultz, Jeremy Harris |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Social media communication : |
| Remainder of title |
concepts, practices, data, law and ethics / |
| Statement of responsibility, etc. |
Jeremy Harris Lipschultz |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Routledge |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
367p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This updated third edition presents a wide-scale, interdisciplinary guide to social media. The book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing by examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube.<br/><br/><br/><br/>Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to evaluate and utilize current and future forms of social media communication.<br/><br/><br/><br/>Among other changes, updates to the third edition include a deep dive into new approaches to analytics and a more significant discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and recent case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, is ideal for instructors, too. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social networks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media--Law and legislation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Withdrawn status |
|
