Corporate social responsibility is not public relations / (Record no. 92267)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01898nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241128145319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240404b2021 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789393559425 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.408 WAL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Waldron, Sangeeta |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate social responsibility is not public relations / |
| Statement of responsibility, etc. | Sangeeta Waldron |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Jaico Publications |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 499.00. |
| 500 ## - GENERAL NOTE | |
| General note | How to put corporate social responsibility (CSR) at the heart of your company and maximize the business benefits<br/><br/>Research shows that CSR improves long-term business performance and that consumers prefer to patronize organizations with strong histories of social responsibility. Today’s customers and employees are speaking with their values as well as their wallets! Consumers are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues.<br/><br/>This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick—an organization's blatant self-promotion.<br/><br/>Inside these pages you will find invaluable insights from established companies like Tata, Dabur, and ITC, alongside interviews with global business leaders and emerging social entrepreneurs responding to this shifting perspective of CSR worldwide and in India. This book will define the real role of PR in CSR and what that relationship should be. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate Social Responsibility (CSR) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Maximize the business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social responsibility |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communications strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global business leaders |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 30/03/2024 | 658.408 WAL-S | 47873 | 13/07/2024 | 04/04/2024 | Books |