Marketing : (Record no. 92864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01495nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250111122255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250111b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119445875 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SUB-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subramanyan, Bhuvana |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | the untold story / |
| Statement of responsibility, etc. | Bhuvana Subramanyan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Story Mirror |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 145p. |
| 500 ## - GENERAL NOTE | |
| General note | Discover the modern marketing landscape in 'Marketing: The Untold Story' by Bhuvana Subramanyan. This book unveils the customer-centric approach that unites B2B, B2C, and D2C strategies in the digital age. Explore shared pillars like data-driven decisions and personalization through insights from experts. Witness how B2B thrives by blending data, tech, and culture for personalized engagement. From global transformations to AI's future, the book empowers marketers to excel in an experimental landscape.<br/><br/>It has Indian case studies and insights from some of India's brilliant marketers across various industries - such as Shradha Sharma (YourStory), Zepto, Max Fashions, Aditya Birla Health Insurance, Plum Beauty, etc. The book has testimonials from global leaders like Marshall Goldsmith, Shiv Shivakumar, Deepali Nair, etc.<br/><br/>Learn from marketing superstars and navigate the evolving terrain with precision and innovation. Perfect for young marketers, students, and anyone curious about the dynamic world of marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing India Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing executives India |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 11/01/2025 | 658.8 SUB-B | 49115 | 11/01/2025 | 11/01/2025 | Books |