Everyday reading : (Record no. 93558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02377nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250618151123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250618b2024 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354479519 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 809.954 MAN-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mandhwani, Aakriti |
| 245 ## - TITLE STATEMENT | |
| Title | Everyday reading : |
| Remainder of title | Hindi middlebrow and the north Indian middle class / |
| Statement of responsibility, etc. | Aakriti Mandhwani |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Speaking Tiger Books |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223 p. |
| 500 ## - GENERAL NOTE | |
| General note | During the two difficult decades immediately following Independence, a new, commercially successful print culture in Hindi emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines—like Delhi Press’s Sarita—and the first paperbacks in Hindi—Hind Pocket Books—North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity and religion.<br/><br/>But the story is as much about the publishers as the readerships. Sarita’s challenge to institutional Hindi could not have happened without the multilingual editor-publisher Vishwa Nath of the Delhi Press, ‘a veritable magazine activist’, as the author puts it. The ‘paperback revolution’ of Hind Pocket Books, with its unprecedented print runs, is a legacy of Dina Nath Malhotra. And the phenomenal reach of Dharmyug, leading even that of celebrated English-language publications of the Times Group, owed much to writer Dharmvir Bharti’s move from Allahabad to Bombay.<br/><br/>Utilizing a wealth of previously unexamined publications, Everyday Reading pays careful attention not only to key aspects of production in commercial Hindi publishing but ordinary reading practices as well—particularly those of women. Insightful and entertaining, it is a significant addition to scholarship on print culture in independent India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Books and reading India History 20th century |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | India Periodicals History 20th centry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Middle class India Intellectual life |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Popular literature India History and criticism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | India History 20th century |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 800 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 18/06/2025 | 809.954 MAN-A | 49991 | 18/06/2025 | 18/06/2025 | Books |