International marketing / (Record no. 9583)
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000 -LEADER | |
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fixed length control field | 00697pam a2200229a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150502b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070666993 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | BITS Pilani Hyderabad |
Original cataloging agency | BITS Pilani Hyderabad |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 CAT-P |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cateora, Philip R. |
245 ## - TITLE STATEMENT | |
Title | International marketing / |
Statement of responsibility, etc. | Philip R. Cateora, John L. Graham and Prashant Salwan |
250 ## - EDITION STATEMENT | |
Edition statement | 13th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | India |
Name of publisher, distributor, etc. | Tata Mc Graw-Hill |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 888 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | International business enterprises. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Export marketing. οΎ |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Graham, John L., jt. auth. |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | 658.848 CAT-P |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | Graham, John L., jt. auth. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 02/05/2015 | 658.848 CAT-P | 12986 | 13/07/2024 | 02/05/2015 | Books |