Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type: TextEdition: Expanded editionDescription: pages cmISBN:- 9781625274496 (alk. paper)
- 658.802 CHA-WÂ 23
- HF5415.153Â .K53 2015
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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Books | BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.802 KIM-W (Browse shelf(Opens below)) | Available | 26492 |
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658.802 HOR-S POP : create the perfect pitch, title, and tagline for anything / | 658.802 HOR-S POP : create the perfect pitch, title, and tagline for anything / | 658.802 KER-R Strategic marketing problems : case and comments | 658.802 KIM-W Blue ocean strategy : | 658.802 KIM-W Blue ocean shift : beyond competing : | 658.802 KOT-P Good works! marketing and corporate initiatives that build a better world.. and the bottom line | 658.802 KOT-P Marketing management : |
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
Includes bibliographical references and index.
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